Teeth Whitening: Who Really Wants It?

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With the teeth whitening industry surpassing $300M per year, it’s obvious that nothing is more desired than a clean and confident smile.

Regardless of all the new products and fads, professional whitening, using high-quality professional strength gel and custom fit trays, is still the most popular and the most successful method of whitening teeth. No method of bleaching provides better results than bleaching, and it’s the method that provides the most lasting results (short of permanent veneers).

Professional strength home whitening has helped millions of people boost their self confidence by giving them a clean set of teeth to show whenever they smile.

For a patient with extremely sensitive teeth, a high level of man-made tooth surfaces, or in need of basic dental maintenance, their dentist should decide if their teeth are healthy enough for whitening and to recommend the best bleaching process a client should choose for comfort and best result.

Almost every client can achieve results from whitening using a high quality professional-level bleach such as the 20% and 33% carbamide peroxide gel solutions provided by Shine:

1. Patients with any type gum disease should refrain from using any type of teeth whitening products. Patients should be extra careful to keep the bleaching gel from touching any part of their gums. However, remember that a good set of professionally made trays, or careful application with a teeth whitening pen helps to keep gel away from the gums. Remember that 50% of the bleaching action happens in the first 15 minutes of treatment, so there is no need to risk sensitivity pain by using bleaching trays for more than 15 minutes at a time.

2. The patient should wipe any excess gel that leaks out of the tray with a tissue If any part of the gums turn “white” from exposure to gel when the trays are removed, there is no reason for concern and the gums will return to their normal pink color in a few minutes. However, the white appearance is a sign that too much gel has been applied to the tray, and the patient should use a less gel in future applications.

3. Teeth bleaching procedures are usually not covered by dental insurance but at just $99 for a full professionally made bleaching kit - or $20 for a whitening pen - patients are thrilled to get these professional products at a fraction of what their dentist would charge them.

4. Man-made tooth material (veneers, crowns, etc) will not be whitened any further by the application of bleach. This is important to remember when a client has tooth-colored fillings on the front of their teeth. They should maintain the color of their teeth post filling, but patients should be careful to emphasize the spaces between teeth most fully, where the darkening first happens.

5. Whitening toothpastes are a nice complement to a teeth whitening regimen and they can remove light stains and improve the appearance of teeth - but toothpaste alone does not dramatically or permanently change the color of teeth.

6. Not every patient will get the exact same results from whitening. In particular, teeth that are yellow or gray due to antibiotics will be more limited in their improvement results.

7. Patients should have any cavities filled before bleaching.

8. The professional whitening kits from Shine, which are identical to a dentist’s bleaching kit, contains a much stronger peroxide agent than over-the-counter products, which typically contain peroxide in only a 2-4% strength, which means that a professional kit will be far more effective than over the counter tooth whitening strips or similar products.

9. No matter how often you whiten, regular dental cleaning is still imperative to the continued look and health of your smile.

10. For clients who are pregnant - no study has ever indicated a risk of danger to mother or child of carbamide peroxide teeth whitening (although extra care should be taken to be sure the gel is never worn during naps or accidentally ingested). However, for maximum caution, you should advise any patient who is expecting to follow their doctor’s advice before using any teeth whitening gel.

Shine Teeth Whitening offers professional teeth whitening services for medical spas, laser centers and cosmetic medical offices. Shine gives these medical spas and physicians the ability to provide custom teeth whitening services and products like teeth whitening treatments and new smile whitening pens.

Whiter teeth can boost your medspas bottom line.

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A whiter smile is important to most everyone. With very few exceptions (namely the individuals who have invested in professional veneers or whose teeth are made of man-made materials), every patient who enters your practice should be interested in at least some type of treatment to get whiter teeth.

Why do teeth get grey and dingy?

There are a lot of ways that your teeth can become dull and dingy. Everyone who begins their day with coffee is causing their teeth to become stained. Another culprit is smoking, because cigarette smoke contains a high amount of tar that clings to your teeth and lungs. Fast food is another cause of dull, dingy teeth. Also, through aging, our teeth become duller, which means that virtually everyone will be a candidate for teeth whitening as some point in their lives.

If it could stain a white blouse, it’s also staining your teeth

It can be confusing to know which is the best treatment for bleaching teeth, but fortunately, most every current method for teeth whitening is at least generally effective and safe. The most appealing methods in this booming $300M industry are do-it-yourself bleaching trays, combined with professional strength whitening gel.

Offering whitening gel through your practice can bring you a continuing source of easy profits. A single 5ML syringe of 22% carbamide peroxide gel retails for $20 and can provide a full 7-10 days of whitening treatment. Combined with professionally made whitening trays, the high-strength gel can be used sparingly-clients should apply only enough gel to the tray to cover the front surface of the tooth. Usually only the front 6-8 teeth need whitening.

Most boil-n-bite home whitening kits produce clunky and cumbersome trays. A small investment in a set of custom fit trays can make all the difference in comfortable use and will make it much easier to maintain a regular practice of bleaching 2-3 times a week.

Smile Simple has offered an easy outsource solution of dentist-quality whitening trays that you can easily offer through any aesthetic or medical practice. In fact, by simply making Smile Simple kits available to your current patients, you could provide a welcome source of additional satisfaction to your clients, and with no additional equipment, staffing or training could add multiple thousands of dollars in additional profit to the practice you already have.

Is whitening for everyone?

With very few exceptions, yes! Strips, whitening trays and whitening toothpastes can all be effective for brightening the appearance of the smile.

For patients who are concerned about sensitive teeth, several issues are key: Strong bleaching products should be used for the shortest time possible to reduce sensitivity pain.

More than half of the bleaching process occurs within the first 15 minutes of whitening. An individual with sensitive teeth can make a huge impact by bleaching just 15 minutes a day for an initial period of 7-10 days; and can bleach just once a week or every other week to maintain results.

A custom set of whitening trays can help to ensure that the gel is touching only the front surface of the teeth-not the gums. Professional strength requires only a small amount of gel is needed to achieve an impressive result.

Shine Teeth Whitening offers custom teeth whitening services for medical spas, laser centers and cosmetic medical offices. Shine gives these medical spas and physicians the ability to provide custom teeth whitening services and products like teeth whitening kits and teeth whitening pens.

New Year’s Can Bring a Whiter Smile

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Most resolutions are so difficult that we have forgotten about them before February hits. But if a whiter, bright smile is on your patient’s list, then the people at Shine have something for you. New professional teeth bleaching kits are easily affordable whitening solutions for almost any patient you serve.

Some clients may think that teeth whitening products don’t work. The truth is that most over-the-counter products are only somewhat effective. The popular “bleaching strips” contain only a mild level of bleaching agent, and can cause unintended problems such as uneven whitening (if the strips start to slip), or hardening that makes them difficult to remove. Many bleaching strips also leave behind an unpleasant grittiness.

These products are only effective for improving the appearance of light surface stains, and the level of whitening they produce is minimal. But for the majority of clients plagued with yellowing or dinginess due to our habits or the beverages we consume, a professional strength whitening product such as the options from Shine can provide long-lasting and fantastic results.

Remember that even though teeth appear to be solid, they have pits and grooves that allow coffee, nicotine, and tea to stain the enamel. Regular brushing is not able to lift these embedded stains. Professional teeth whitening kits - particularly those comprised of high quality custom-made trays used in conjunction with professional-strength carbamide peroxide gel, can seep into these nooks and crannies, generally lifting away dinginess and stains after a period of 7-10 treatments. However, if we continue to drink coffee or smoke cigarettes, these stains will reappear, which is why periodic use of professional whitening products is the optimal strategy for keeping your smile bright and white.

If your New Year’s plan includes whiter teeth, now is the time to investigate Shine’s professional whitening products and custom made whitening kits. Shine’s low wholesale pricing and volume discounts make professional level whitening more cost effective than ever before. At a retail price of $99, your clients can save $200-300 over an equivalent kit from their dentist, while providing a lucrative source of additional profit for you. And that is something to smile about!

Shine Teeth Whitening offers professional teeth whitening services for medical spas, laser centers and cosmetic medical offices. Shine gives these medical spas and physicians the ability to provide custom teeth whitening services and products like teeth whitening treatments and new smile whitening pens.

Teeth Whitening Made Easy!

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You have probably noticed the abundance of teeth whitening tubes and pens on the market. As small as a lip gloss, these tiny six inch cylinders contain professional-strength bleaching gel that you can easily apply with the tiny brush “tip.”

This impulse purchase that everyone can use, from teens to retirees, makes teeth whitening instantly available wherever you go. The pens are flying off the shelves of sites like Amazon and Sephora for $25 and up, and customers are giving them the thumb’s up!

Teeth whitening pens have become one of the most high-volume new products from Shine. These custom-labeled whitening pens can market your company wherever they go. And at Shine’s low wholesale pricing (starting as low as $5 per pen), you can enjoy an instant source of additional profit. And at a $20 retail price, your clients will get a great product and a great price!

How do whitening pens work?

For all of you of coffee and cola drinkers, even high strength and professional teeth whitening isn’t enough. The porous nature of the tooth’s surface makes it very susceptible to staining from things we are exposing our teeth to every day. Anything that would stain a white blouse will also be making an impact on the brightness of your teeth.

Nothing that can beat the results of periodic bleaching using a high-quality professional bleaching gel and custom-fit trays. But for on-the-go-maintenance - or for patients who choose not to go to full professional bleaching - a whitening pen can provide quick touch-ups or as much as two shades of whitening after consistent twice-daily use for a period of 7-10 days.

Clients simply brush the front surface of the 6-8 teeth that show when they smile, on the top and bottom, with a light coating of gel. Shine delivers pens filled with 1.9 ML of 33% carbamide peroxide whitening gel with a mild peppermint taste. Take special care to apply gel to the spaces between teeth, where the shade is most likely to darken, and keep the lips away from the teeth for 30 seconds to give the gel time to dry. That’s it! From the car, from the desk, or even as a person is reapplying their lip gloss, professional strength teeth whitener is a brush stroke away.

Additional Uses for the Pen

For patients who purchase full whitening kits, whitening pens are the ideal add-on accessory to brush the whitening gel evenly over the front surfaces in the bleaching tray. This is an ideal step to gain the maximum amount of whitening with a minimum amount of gel (saves on sensitivity, too) and it also helps ensure even application of the bleaching gel to each tooth. So every client who purchases a Shine whitening kit (or who already owns and uses whitening trays), be sure to point out the value of owning at least one Shine whitening pen as well.

A Perfect Marketing Tool

For a small one time set-up fee, Shine can custom label your whitening pens for your spa or salon. Imagine the marketing impact of a whitening pen as a client appreciation gift that includes your logo, your phone number, and a reminder that you’ve been “Making clients smile since 2003?” The fun is endless as whitening pens make an ideal and unique gift that your clients will never forget.

Check out Shine’s new whitening pens today and you’ll be on your way to a fun and immediate new source of profits in 2010. Now that is something to smile about!

Shine Teeth Whitening offers professional teeth whitening services for medical spas, laser centers and cosmetic medical offices. Shine gives these medical spas and physicians the ability to provide custom teeth whitening services and products like teeth whitening services and smile whitening pens.

More Profits for your Practice? Try adding Teeth Whitening

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If you could make your practice more profitable with the addition of just one service, what would it be?

Why not teeth whitening? According to the American Academy of Cosmetic Dentistry, 99.9% of adults believe that having a good smile is a must to having a good social life. 96% of adults say that an attractive smile is essential for making a good impression on the opposite sex. 74% believe that a less than perfect smile can actually hurt your career.

Dentists report that the number of their patients seeking bleaching treatments has actually tripled over the past five years. Is it any wonder that professional teeth bleaching has grown to become a $300 million industry?

Professional teeth bleaching-using professional strength bleaching agents in combination with custom-fit whitening trays-is one of the simplest, safest and most profitable procedures you could provide.

The American Dental Association agrees:

“Dentist-prescribed, home-applied bleaching from a reputable manufacturer for short-term treatment duration is safe and recognized as most effective in lightening the color of teeth.” Many laser therapies have appeared over the past few years. Periodic use of professional strength whitening gel continues to reign as the most effective treatment of all. But, in a practice that offers laser whitening treatments, the dramatic results patients experience is very short lived. Laser treatments may appear to produce a dramatic improvement, but once the teeth become re-hydrated, much of the improvement disappears.

And to make matters worse, the more porous surface of the teeth will require more maintenance than before to sustain any portion of the immediate whitening gain.

If you offer laser whitening treatments, it is imperative that you couple them with a high quality home bleaching treatment in order for your clients to remain satisfied with that service.

If you do offer laser treatments, be sure that you combine them with a high-quality home bleaching kit so your patients continue to be happy with the results.

Consider this: The typical cost of a professional home bleaching kit from a dental practice is $300-400. However, Smile Simple provides an easy outsourced lab solution for creating the same level of custom-fit kit-coupled with full 22% carbamide peroxide whitening gel (over the counter whitening strips provide a solution of just 2-4%) for just one-third of the retail cost, while providing an instant new profitability margin for you!

If you offered teeth whitening kits to your existing patients, you could be adding several thousand dollars a month of incremental profit to your existing practice with no new equipment, no additional staffing requirements, no training, just by carrying and offering the simple-to-use Smile Simple kits.

More good news: Each 5ML syringe of 22% carbamide peroxide replacement gel is $20 retail, providing an instant profit margin of more than 60%.

So what are you waiting for? Check out the new Smile Simple kits from MedicalSpaMD to claim your part of this booming $300M industry in 2010.

Shine Teeth Whitening offers white-label teeth whitening products and services for medical spas, laser centers and cosmetic medical offices. Shine gives physicians the ability to provide custom teeth whitening services and products like teeth whitening kits and teeth whitening pens.

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